Video SEO and Video Marketing Strategies
Over the past several years, video SEO has emerged as the latest and strongest strategy for increasing your online visibility. With the use of professionally produced video for your business, you can reach a larger audience or a specific demographic. This helps to drive traffic to your website and boost sales and attention to your business.
Find out why video SEO is one of the most effective forms of online marketing.
What is Video SEO?
Search engine optimization, or SEO, used to simply refer to any methods of organically increasing your search engine rankings. This included the proper use of keywords on your website, the building of backlinks, and social media engagement. While these factors are still an important part of your online presence, video marketing is quickly becoming a major component.
Since video marketing is still an under-utilised strategy, the benefits are tremendous. Video SEO refers to several different methods of using video to promote your business, including:
- Pay-per-view (PPV) video marketing
- Adding videos to your website
- Posting videos on Facebook, YouTube, and other social media platforms
- Offering video tutorials as part of an opt-in email marketing campaign
All of these methods can increase your search engine optimization. Web pages that have relevant video benefit in search engine rankings. While the sharing of video on social media helps increase your website’s PageRank and drives traffic to your site.
How Can You Get Started with Video Marketing?
In order to use video to increase your online exposure, you will need to make a few decisions. First, you should think about the type of content that you want to create. Some of the most commonly used content for video includes:
- Video advertisements (a short video highlighting a product, service, or business)
- Informative videos, tutorials, and demonstrations
- Customer testimonials
Which Channel Should You Use for Delivering Content?
You will also need to decide on a channel or method for marketing your video. Some types of content are better suited for certain channels of marketing.
For example, if you are planning to use pay-per-view marketing, short video advertisements may be more suitable than a lengthy tutorial. Though, a tutorial could be beneficial for sharing on social media or posting to your website. They help keep your customers informed and help build trust.
What is Pay Per View Video Marketing?
Pay per view video is one channel of video marketing. It is similar to pay-per-click advertising for search engines. The difference is that with PPV marketing, you are paying each time a consumer views your entire video. The cost per view will depend on the PPV network that you choose.
Some PPV networks deliver your content to a targeted audience, after they have downloaded an app, software, a toolbar, or some other type of free online offer. In order to enjoy the free item, they user must watch a video advertisement. Other PPV networks may deliver your content to website visitors, using a method similar to pay-per-click banner advertisements.
PPV video marketing is a direct form of advertising, where you can see real value and track your return on investment. While organic search engine optimization is hard to quantify. Using a combination of strategies, including PPV advertising, website video, and video for social media sharing, you can stay at the forefront of online marketing.
Where Should You Turn for High-Quality Video Production?
If you are ready to get started, contact the pros at Active Digital Marketing – for superior video production. We have years of experience helping businesses in various industries throughout Los Angeles, Phoenix and New York. Using an in-house team of editors, writers, and a camera crew, we are capable of producing quality video content for any business.
Along with video production, we can help with any of your video marketing needs, including helping you choose the best channel for reaching new customers.
Get a hold of us today to learn more or to get started on a video for your business.