Video SEO

Video SEO and Video Marketing Strategies

Over the past several years, video SEO has emerged as the latest and strongest strategy for increasing your online visibility. With the use of professionally produced video for your business, you can reach a larger audience or a specific demographic. This helps to drive traffic to your website and boost sales and attention to your business.

Find out why video SEO is one of the most effective forms of online marketing.

What is Video SEO?

Search engine optimization, or SEO, used to simply refer to any methods of organically increasing your search engine rankings. This included the proper use of keywords on your website, the building of backlinks, and social media engagement. While these factors are still an important part of your online presence, video marketing is quickly becoming a major component.

Since video marketing is still an under-utilised strategy, the benefits are tremendous. Video SEO refers to several different methods of using video to promote your business, including:

  • Pay-per-view (PPV) video marketing
  • Adding videos to your website
  • Posting videos on Facebook, YouTube, and other social media platforms
  • Offering video tutorials as part of an opt-in email marketing campaign

All of these methods can increase your search engine optimization. Web pages that have relevant video benefit in search engine rankings. While the sharing of video on social media helps increase your website’s PageRank and drives traffic to your site.

How Can You Get Started with Video Marketing?

In order to use video to increase your online exposure, you will need to make a few decisions. First, you should think about the type of content that you want to create. Some of the most commonly used content for video includes:

  • Video advertisements (a short video highlighting a product, service, or business)
  • Informative videos, tutorials, and demonstrations
  • Customer testimonials

Which Channel Should You Use for Delivering Content?

You will also need to decide on a channel or method for marketing your video. Some types of content are better suited for certain channels of marketing.

For example, if you are planning to use pay-per-view marketing, short video advertisements may be more suitable than a lengthy tutorial. Though, a tutorial could be beneficial for sharing on social media or posting to your website. They help keep your customers informed and help build trust.

What is Pay Per View Video Marketing?

Pay per view video is one channel of video marketing. It is similar to pay-per-click advertising for search engines. The difference is that with PPV marketing, you are paying each time a consumer views your entire video. The cost per view will depend on the PPV network that you choose.

Some PPV networks deliver your content to a targeted audience, after they have downloaded an app, software, a toolbar, or some other type of free online offer. In order to enjoy the free item, they user must watch a video advertisement. Other PPV networks may deliver your content to website visitors, using a method similar to pay-per-click banner advertisements.

PPV video marketing is a direct form of advertising, where you can see real value and track your return on investment. While organic search engine optimization is hard to quantify. Using a combination of strategies, including PPV advertising, website video, and video for social media sharing, you can stay at the forefront of online marketing.

Where Should You Turn for High-Quality Video Production?

If you are ready to get started, contact the pros at Active Digital Marketing – for superior video production. We have years of experience helping businesses in various industries throughout Los Angeles, Phoenix and New York. Using an in-house team of editors, writers, and a camera crew, we are capable of producing quality video content for any business.

Along with video production, we can help with any of your video marketing needs, including helping you choose the best channel for reaching new customers.

Get a hold of us today to learn more or to get started on a video for your business.

How To Optimize Your Website

You are new to SEO and you are trying your best to get your website to rank on Google, but you don’t even know where to start.

This is just a start of something greater than what you were practicing before. Why? Because you are actually moving towards success.

When a business creates a website, they normally stop there. That is why you are stepping into opportunity.

I am going to show you some of the most basic SEO fundamental processes that you need to get started on. This really isn’t rocket science, well at least in the beginning.

Meta Title & Description

What is a meta tag? 

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results.

So, how important is this for you? Well, meta titles & description are not only a way for Google to find your relevancy to a search but it is also how real life humans determine if you hold what they are looking for.

Look at an example of what a Meta Title & Meta Description looks like.

Meta Title Example

If you can keep the consistency with your Meta Title and Meta Description, you are off to a great start. Now let’s move onto H1 and H2 header tags.

 

H1 (Watch Your Headers)

Watch your headers? What is that even supposed to mean?

So as we just finished the Meta Title and Meta Description what you want to do next is make sure that there is consistency with you what you are actually trying to promote.

Relevancy is key when it comes to SEO and normally what I do is I keep the relevancy on point. I usually write the content first on the landing page or blog and after I write I know what I will post as my meta title and what content to place in the meta description block.

Headers are very important in SEO and Optimizing because you are giving a title to the content you are writing. If your title is consistent with your Meta title, then you are more than likely going to stand out, just as long as the content of the paragraph is consistent and relevant.

Never use more than one H1 on the same page. Why? Because your H1 header tag is the star of the show, and if you have too many stars than the show becomes diluted and then you will confuse the hell out of the Google Crawl Spiders.

So what do you do when you have multiple titles? Use H2, this will let the crawler know that you have the content you are writing about is also important and relevant.

Content

Content is king when you are trying to rank, because if you have no content that is relevant then you give Google no reason to show you off.

Google cares the most about user experience and what people are searching. That is how Google has always maintained to be #1 as a search engine. Look at Bing.

Remember when Bing was trying to convert all of the Google users in those commercials, comparing what was easier and faster? Yeah, I’m not so sure, but I don’t see Google creating those type of ads.

Why? Because Google gives you exactly what you want, and that is what you are searching for.

This is the main reason why content is king, because of relevancy. But this isn’t the only way climbing the ranking table, this is just the start. But by doing so, this gives you a head start compared to your competitors.

 

Keywords

I probably should have used this at the beginning of my blog, but this will work.

Keywords are the words you are targeting your audience and you know what your audience is searching.

Example: Dog Park Near Me

In this example, you will be utilizing “Dog Park” across the platform from Meta Title and create content around it in Meta Description and you will utilize “Dog Park” in the majority of sentences you will be writing.

One thing you do not want to do is Keyword Stuff. Keyword stuffing is an old blackhat trick that a lot of SEO optimizers did years ago that used to work, but they do not work anymore.

Due to Googles algorithm Hummingbird which was created to force SEO Specialist to stop forcing keywords and to create natural and quality content.

 

IMG Alt Tagging

Last but not least! This will help the bots who are crawling your website what image content is on your website. This is vital if you are including images on your website and it is relevant to your posting.

This is simple and I will show you how to do it with some simple code.

<img src=“image.jpg” alt=“image description” title=“image tooltip”>

Also, Each image should have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise won’t know what the image is for. A title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be much of an issue.

How To Discipline Your Time Management

The biggest obstacle that a lot of new business owners of start-ups face is time management.

We can all agree that it is difficult to get a workflow going and then a meeting interrupts it fairly often. I mean that’s what we do as business owners right?

Overcoming Obstacles


No, being a business owner does not mean you need to fill your schedule with unproductive meetings that are not going to benefit your business unless it’s a client meeting.

How can you say that?

Well, there are a lot of software, businesses, and marketing businesses trying to take your time away from you achieving your daily goal, which is to grow your business.

If you are going to be setting up business meetings think to yourself, how is this benefiting me at the moment and where is this going to take me to my next goal? If you do not have a quick response to that question, then delay that meeting.

Task Management


How are you handling your tasks? Do you have a task management software that is helping you with your daily time efficient needs?

If that is a no, then it’s time to jump on it. I recommend a software designed by Citrix called Podio, and Podio is free up to 5 users.

Marketing and ROI


As a business owner, you have 1 million things to do and that also requires marketing your business. Unless you have a marketing business or internal marketing team then you need to make sure you hire a third party.

How does hiring a third party Marketing company help me grow my business, isn’t it expensive?

Business growth starts with you focusing on your business and allowing a marketing team help grow your business as you focus on your products or services.

Hiring a marketing team can be expensive if you are not seeing an ROI, not only will it be expensive but also you aren’t going to benefit from that marketing company.

So how can I weed out the bad to the good?

This is a simple process, ask the company you are looking to hire certain questions like;

  • Does your business do reporting?
  • What type of reports do you do? (ROI, Analytics, etc..)
  • How do you plan your campaigns?
  • What is included in costs? (email campaigns, paid search, web services etc..)

This was just a simple layout, but you as a business owner, you need to know your goals and be direct with execution.

 

TOP 5 SMALL BUSINESS MARKETING TOOLS IN 2018

Tools, tools, and more tools! A handyman can’t make repairs on a home if he doesn’t have his daily toolkit, right? Then why would it be any different for us marketers?

Here I am going to let you in on my top 5 favorite tools I utilize for our business here at Active Digital.

 

1. Google Analytics

Ok, is this cliche? You would think so because you see it everywhere. Google Analytics is by far one of my favorite and most powerful tools out there. Guess what? It’s FREE!

You need to measure your traffic and track what visitors are doing when they visit and how they visit! When setting up Google Analytics make sure to set up Google Tag Manager as well.

Great things about Google Analytics is you can track traffic, source/medium, behavior flow, events, and conversions. I would recommend on hiring a service like us here Active Digital to set up Google Analytics and Google Tag Manager. https://google.com/analytics

2. Moz

Have you ever wondered what keywords you should track and what keywords you are ranking in? This is the perfect tool to use just for that.

I have been using Moz for about 3 years now and it definitely has been a lifesaver. You can track keywords and see how you are ranking with those keywords compared to your competitors.

Moz also gives you an understanding of the data and how much traffic you should receive organically if you rank 1 – 3.

Moz is a powerful tool and I recommend giving it a try. https://moz.com

 

3. Quora

So, I have come to some dead ends with trying to figure out what businesses are asking and how I can serve them.

Quora is that tool. Quora is a website with a lot of members asking questions and also answering. Usually, the one who answers and the answer is realistic, the members who are interested in the question upvote the person who answered it correctly.

I normally go to Quora to find the questions people are asking, but I also go on to answer as much as possible. Why? Because the more practice I get answering questions the better I am to be responsive when a question comes my way. https://quora.com

 

4. Podio

I am so busy and I very forgetful. Due to those 2 things, I need something to keep me intact with my tasks. Podio is the perfect Task Manager software that could go above and beyond your needs.

Podio is free up to 5 users and has some restrictions when free for automation.

Podio can connect to your Google Calendar or even Apple Calendar. Podio makes it easy to track your day, but this can only work if you adopt the Podio Task lifestyle and utilize it for that purpose.

Podio also can work as a CRM but a very limited CRM so I don’t highly recommend using it for those purposes. If you need a company to set up your Podio software to use it for those higher purposes that it offers. I recommend a company called Able Source

Make sure you mention Daniel Rochin sent you. https://podio.com

 

5. ActiveCampaign

ActiveCampaign is an upcoming All-In-One CRM tool. If you are looking for a good CRM with a good Email Campaign software than this is it, look no more.

ActiveCampaign is about $39/month annually for small/medium size businesses, but you can’t complain about that price.

A CRM is the most vital tool a business can have, why? Because you need a place to store your lead/customer data. Also, when doing email campaigns you want to make sure you have the database correctly segmented so you don’t have a high dropout/unsubscribed drop off.

If you are only looking for an eMail Campaign software than I highly recommend using CampaignMonitor which is also fairly simple and easy to use.

 

This was our Top 5 Small Business Marketing Tools in 2018, hit subscribe for more blogs like this!

How to SEO

It’s been about 2 months and your website still doesn’t show on Google. You are frustrated and confused because you believe you are doing everything correctly, you just paid a kid to post on your Instagram and Facebook account, you talk about it profusely and send all of your friends to visit because you think it is making a huge difference.

After realizing after two months, it isn’t working and now you don’t know what to do. This is just a start but it isn’t going to be the only way on bringing traffic to your website to collect more leads.

First, if you don’t know what SEO means and you only know it by the acronym, it’s ok… you’re not a marketing genius. SEO means “Search Engine Optimization” and what that means is; You are optimizing your website for search engines like Google, Bing, Yahoo, and other search engines.

So, let’s get started on creating a strategy for your business.

Google My Business

 

What is Google My Business?

Google My Business is a way to get your business on the radar for Google. Basically, what you are doing is claiming a certain address or location and saying–hey Google I am right here! Having an account puts you on Google Maps and also gives you the opportunity to share your business information like website link, photos, ratings, hours, and specials.

How does this help my SEO?

Having your business in listings gives you a better opportunity for people to find your business.

Ok, great! What do I need to do to get started? Great question! Google offers a Step-by-Step guide by visiting this link. https://www.google.com/business/

If your business is already listed, don’t worry! Sometimes Google creates these accounts because Google want’s there users to find what they are looking for when they are searching. It’s as easy as claiming. If you need help in this process we can help you with this at no charge.

Quality Backlinks

What’s a backlink? A backlink is another website pointing towards your website.

How is this going to help my SEO?

This is part of off-site SEO strategies. Basically, if you have a quality company or website that has no penalties with Google and get’s great traffic and it is pointing towards you than it is helping the value of your website.

The more quality websites pointing towards yours the better you are off with building your link juice.

I want to warn you, do not go and purchase fake links, that will hurt you and possibly penalize you for being part of a spammy website.

On Page SEO

Ok, this is where it counts. You need to make sure you set up all your meta tags, meta description, keep the content consistent throughout your website do not flood your website with keyword spamming.

Keyword spamming is old tricks that don’t work and will not keep you in good standings with Google.

Writing a blog about the reality of life and what you deal with on the day-to-day basis and giving the reader an outlook on new ideas can always help to get people to share your story.

Optimize your pages to reach the audience you are targeting. A few of my favorite softwares I utilize to confirm how my website is doing with on-page SEO is Alexa and Moz Metrics.

Moz gives you the reality of how you are doing with the keywords you are targeting, Alexa does the same. The difference is Alexa is more robust with seeing how your competition is doing in all realms compared to you.

 

This is just the start of my blog but keep in touch and I will be posting more!

 

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